Supercar salesman to the stars reveals the secrets of what they want in a luxury motor

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Supercar sales man to the stars Richard Clark has revealed the secrets that has earned him the nickname “The Solution”.

The dealer supplies mega motors to footballers at EVERY team in the Premiership and host of TV and music stars.

He buys and sells millions of pounds worth of cars every year to clients including Geordie Shore’s Gary Beadle and Charlotte Crosby, England star Jack Wilshere, Ashley Young, Arsenal’s Olivier Giroud and rapper Lethal Bizzle.

Dozens of the world’s greatest cars including Lamborghinis, Ferraris, Maseratis, Bentleys and Aston Martins pass through his show room each year for the very discerning celebrity clients.

His simple motto that has made him one of the most successful traders in the UK is that no request is too outlandish and no detail is too small.

That means giving every customer – whether they play for Man United or Walsall – whatever they ask for, says Richard, who runs Premier Sports Solutions (PSS) in Bournemouth.

“This can range from painted rims, names engraved in the seats, a Range Rover with a red mirror finish and a Rolls Royce painted Peacock Blue.

Now, at the start of the season it is Richard’s busiest time of year at PSS .

It’s when all the players get back together after the summer break that we get really busy, he said.

They are stuck in hotel rooms chatting about who’s driving what and that’s when I start to get lots of phone calls about new cars.

There is banter between the players about their cars. They are very proud of their motors and each one wants their vehicle to match their style.

I am sure there is a bit of changing room rivalry when it comes to their rides as they leave training and turn up at matches.

“We get most of our business through word of mouth, so it is very important that every customer goes away happy.”

Richard and co-director Rob Boreham – who sorts out all of the stars’ finance packages – is in most celebrities’ little black books and has fixed the motoring needs for hundreds of sportsmen, singers and reality TV personalities over the last decade.

The cars he sources are worth millions of pounds but he is known for getting the best deals for his famous clientele on their Lamborghini Huracan’, Ferrari 458s, Bentley Continental’s, Range Rovers and Aston Martins.

But despite being a trusted aide to the rich and famous, Richard, 36, is decidedly guarded about his high profile pals.

I know that we have very high profile customers and I am flattered that it brings with it so much attention, but it’s not something that we are naturally comfortable with shouting about, he said.

As part of the business we use social media and there are photos of the stars with our cars, which is fantastic. But my first and foremost commitment is to the client.

He went on: That is one of the main factors I think for our success. It is that we are utterly devoted to them as customers, and their needs.

We listen to them and if they have a problem we bring the solution!

Our customers always come back, we value their needs, their need for discretion and the fact they want the car on their drive with no hassle attached.

We are lucky to be the first choice for all the footballers and celebrities.”

Richard, who moved to Dorset with his family aged 10, set up Premier Sports Solutions (PSS) 11 years ago after Jamie Redknapp asked him to find him a car.

Now his company supplies top-end cars to every Premier League team and even some international players.

Their customer list also includes Ashley Young, Gareth Barry and Leicester’s Wes Morgan and Demarai Grey.

And he supplies cars for all the players at his local club, AFC Bournemouth, where he is a regular visitor and valued fan!

“We get most of our business through word of mouth, so it is very important that every customer goes away happy. That way they keep coming back and they tell their friends and family to use us as well.”

News Source MirrorNews

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